Introduction
What is Amply
Amply is an orchestration layer for mobile applications that lets you control what users see after they open the app, based on context — without releasing a new version.
Amply sits between:
how users enter your app (deeplinks, Custom Product Pages, campaigns),
what you know about them (events, attributes, subscription state),
and what you decide to show (onboarding, paywalls, screens, flows).
It does not replace your existing tools. It coordinates them.
The Problem Amply Solves
Most mobile teams face the same situation:
Different ads and Custom Product Pages promise different things
But the app always opens the same way
Onboarding and paywalls are generic
Any meaningful change requires a new app release
As a result:
conversion suffers,
experiments are slow,
logic becomes fragmented between code, configs, and dashboards.
This is not a delivery problem. This is a decision problem.
Amply exists to solve that.
Who Amply Is For
Amply is built for teams that actively manage growth and monetization, including:
Solo founders building and scaling mobile apps
Small and mid-sized mobile companies
Product managers and growth managers
Performance marketing teams working with paid traffic
Amply is not designed primarily for developers as buyers. Developers integrate Amply, but the value is unlocked by product and growth decisions.
How Amply Fits Into Your Stack
Amply works on top of your existing infrastructure:
RevenueCat remains the source of truth for subscriptions and entitlements
Analytics tools track events and metrics
Your app code still owns business logic
Amply adds a missing layer:
deciding which scenario should run for a given user,
and triggering the right screens or actions remotely.
You do not need to replace anything to use Amply.
A Simple Example
Without Amply:
User clicks Ad A and opens the app
The app shows the default onboarding
Changing onboarding requires a new release
With Amply:
User enters via CPP A and sees onboarding A
User enters via CPP B and sees onboarding B
All routing is configured remotely
Amply makes entry-based user journeys explicit and manageable.
Core Idea: Scenarios, Not Screens
Amply is not about showing screens. It is about managing scenarios.
A scenario describes:
when it starts,
which users it applies to,
what steps it includes,
and when it ends.
Screens, deeplinks, and actions are execution details.
Key Features
Cross-Platform Analytics - Single codebase for Android and iOS event tracking
Session Management - Automatic session tracking with configurable timeouts
Campaign Targeting - Rule-based campaign delivery using JsonLogic
Deep Link Support - Handle campaign-triggered navigation and actions
Rate & Review - Built-in support for app store review prompts
Server Time Sync - Accurate event timestamps synchronized with server time
Supported Platforms
Android
API 21+
tools.amply:sdk-android
iOS
14.1+
tools.amply:sdk-ios-arm64
KMP
-
tools.amply:sdk-kmp
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