Introduction

Amply helps mobile teams control and optimize in-app user flows for growth and monetization — without app releases.

Two audiences, one set of docs

These docs serve two audiences. Both read the same pages, but each comes in through a different door.

• Product, growth, and marketing managers own campaigns and scenarios, work in the dashboard, and read the User Guide, the Concepts pages, and the recipes.

• Engineers integrate the SDK once and maintain it — they read the Developer Guide and Reference.

Every Developer Guide page is written so a non-technical lead can skim it and hand a short brief to their engineer.

Pick your path

User Guide — for product, growth, and marketing. Set up projects, build campaigns, target users, launch paywall variants, and measure results. Start here if you own the outcome but not the code.

Developer Guide — for engineers integrating Amply. SDK install, initialization, event tracking, deeplink handling, gating actions, and the REST contract. Start here when you need to wire the SDK into an app.

New to Amply? The Quickstart is the shortest path from zero to a working integration.

Getting oriented

• What is Amply — the problem it solves, the model it uses, and where it stops

• How Amply fits — where it sits in your stack and how data flows

• Changelog — recent releases across dashboard and SDK

Platforms

Amply ships SDKs for iOS, Android, and React Native. All platforms share the same core concepts — events, properties, scenarios, deeplinks — so once you learn Amply on one, the others follow. See Installation for the full requirements matrix.